I remember, back from the 60’s, my grandfather coming out of the bathroom after shaving. The smell was always so fresh and clean. I’m not sure if it was his aftershave, cologne, shave soap, hair tonic or the combination of all of it. I just loved it. Doug Jiles has seemed to have captured that very fresh and clean smell that I recalled, from my childhood, with the Imperia La Roccia “Beta” shave soap. It is my favorite shave soap and I HIGHLY recommend it! Thank you Doug for creating this incredible soap and bringing back those great memories!